As early as 1975,Japanese companies began to look for a global trading partner,to establish marketing networks.Japanese companies has always been to China as a production base for the characteristics of each country to adapt to national needs of product development,development of export trade,has made huge profits.Also by the United States and some other countries of discontent and resistance,coupled with appreciation of the yen brought about a decline in exports,forcing Japanese companies to go abroad to invest and build factories around the world,to establish marketing networks.In recent years,Japanese companies billions of dollars a year the rate of exporting capital,set up their own marketing network.Go abroad to find trading partners,go international,group road,is 90 years of corporate marketing development of another new trend.
Commodity circulation function workers to produce something to bring it up sales,sales must be set to point(shop),point of sale of large,by extension,of the thin,criss-cross,then into network-like,the only way to achieve sufficient market account rates,thereby increasing market share.Therefore,network marketing,it is clear that the circulation of commodities.Companies own or through sales agents network layers of the product delivered,the last terminal in the network to complete the sale,from the formation of capital flow and logistics,corporate profits and consequent continued vitality.Therefore,the marketing network is primarily achannel,a realization of capital flow and logistics continue to convection so that enterprises are to survive and develop the power of thechannels.
Marketing and image transmission function
With the gradual deepening of the market economy development,awareness of corporate marketing,network marketing has also been given important functions.In a strong marketing campaign to advertise the same time,can not forget to enhance corporate image and reputation in the local.It is only with the traditional network marketing distribution channels compared to the concept a big step forward.Some companies can even build their own marketing network,and create the market,before the construction of the factory.Such as Guangdong in 1992,TCL Group to enter the TV market,the TV did not have their own base,but they advocateplanned marketingconcept,build strong marketing network in the country,not to find someone on behalf of the processing plant,he just relying on the network around a strong marketing promotion,strong sales.Miraculously within five years among the top three in China's color TV industry,the list has become a modern marketingthere is a market,recycling factoryan exemplary model.
Information collection function
Corporate decision-making behavior is not made out of thin air the feel,but from a large number of information collection,grouped on the basis of understanding and analysis.In addition to major decision-making behavior need professional survey company participation,the large number of companies still rely on the decision-making power to collect information.Li peripheral network closest to the market as consumer opinions,attitudes and even the dealer's competitors in the market are sensitive to the company,the information must be accurate knowledge can be targeted to make the right decisions to guide enterprises to take corresponding action in the competition to win.Therefore,the flow of information within the network flow is very important.Enterprises must strengthen the system management and comprehensive training,and vigorously to ensure the flow of network information flow and how fast to play the network's potential in this regard.
Network compatibility,that companies achieve sales,based on a product that can constantly adapt to the business development,new product development needs,quickly and effectively improve sales force another category of products to the market fast attack and increase market share rate.Of course,the network must also pay attention to the compatibility of their products before the image of the position,try to reduce the negative impact of such a position,and between different products to achieve the same effect against the background of each network in order to effectively conserve corporate resources.Domestic appliance companies built the largest and most delicate marketing network of TCL Group,the existing color TV,VCD,home theater and other products based on,is preparing to launch its own DVD,cordless phone and computer products.If their network compatibility advantages,then these products in the country's rapid increase is entirely possible.Now they have begun to address this problem,proposed anetwork of airports,the construction of strategic vision,and strive to improve network compatibility,rapid increase of new products in the market share.
Huge marketing network as large roots,where it's tentacles will greatly establish enterprises in the local image,the same as the absorbed moisture to absorb the local talent.This is thelocal talentmanagement requirements of the principle is rooted in the local network to continue to develop and prosperity lies.This requires the person in charge of the regional network should not only go all out to sell products,but also to focus on the internal network units in the local management and image building,improve the network's spiritual tension,and vigorously to attract highly qualified elite,and strengthen its business loyalty and improve operational performance and the network level.
Provide fast,warmth Service
In the increasingly fierce market conditions for consumers,provide warmth,thoughtful,careful but efficient service has become more and more enterprises consensus.Home TV production companies or even simply hitches a rideservice marketingbanner,network services all over the building to enable the rapid increases in these areas is possible,a large network can provide consumers with a smile face to face care,so that consumption by a feeling of power and,thus,extremely reliable.Of course,this expansion of the network must control the middle-adegree,to avoid blind expansion and extension of the phenomenon due to inefficient operations.In summary,the current construction of a number of corporate marketing network marketing network has been far beyond the scope of the concept,it has a complex function of the network unit must establish a long-term business vision,and integrate into the local social and economic life,in the sales products,while continuing to spread the corporate culture and values.So,the construction of marketing network will eventually become the cornerstone of Wing Lap does not fall,the company's most valuable living resources.